Fortune Foods, a renowned food brand, has recently launched a campaign titled “Language of Love” to celebrate and strengthen meaningful connections through the universal language of love: food. Fortune Foods emphasises the belief that every meal is an opportunity to rediscover and celebrate meaningful connections.
The brand recognizes that couples often find themselves immersed in the digital world, missing out on the chance to connect with each other at a deeper level. Through a series of ad films, Fortune Foods encourages couples to set aside their digital distractions and embrace the act of savouring moments together over a home-cooked meal.
As part of the campaign, Fortune Foods is also launching an influencer and user-generated content (UGC) campaign, urging audiences to share their small meaningful gestures in everyday life for their partners. This initiative aims to highlight the importance of these gestures in strengthening bonds and fostering a deeper connection between couples.
RTM Watch’s Take
Fortune Foods’ “Language of Love” campaign is a timely and relevant initiative that addresses the modern disconnect caused by digital distractions. By encouraging couples to share a home-cooked meal and reconnect on a deeper level, Fortune Foods promotes the value of meaningful connections and the universal language of love. This campaign not only aligns with the brand’s core values but also resonates with consumers who seek authentic and heartfelt experiences in their relationships. We believe that Fortune Foods’ “Language of Love” campaign will not only strengthen the brand’s positioning but also inspire couples to prioritise quality time and meaningful connections in their lives.
