Sunil Dhar has recently taken over as the Chief Executive Officer (CEO) of Red Bull India, effective from January 1st, 2024. Dhar brings a wealth of experience to his new role as CEO of Red Bull India. He has been associated with the brand for more than 14 years, starting as the National Off Premise Head in 2009. Over the years, Dhar has held various positions within the company, showcasing his dedication and expertise in the industry.
Throughout his tenure at Red Bull India, Sunil Dhar has held several key positions, demonstrating his versatility and leadership capabilities. In 2012, he led the “On My Own” Route-to-Market strategy, overseeing distribution transformation across urban and semi-rural areas and channels with 150 commercial professionals. He also played a crucial role in setting up 400 distributors nationwide within six months. In 2021, Dhar assumed the position of Vice-President – Commercial, Red Bull India and Officer Special Projects – MEWAP.
Sunil Dhar’s appointment as CEO of Red Bull India signifies the company’s commitment to nurturing and promoting internal talent. With his extensive experience and deep understanding of the brand, Dhar is well-positioned to lead Red Bull India into the future. His strategic vision and leadership skills are expected to drive the company’s expansion and profitability.
RTM Watch’s Take
Sunil Dhar’s appointment as CEO of Red Bull India reflects the company’s confidence in his abilities and his proven track record within the organisation. With his diverse experience and successful track record in various roles, Dhar is poised to bring fresh perspectives and innovative strategies to Red Bull India. As the energy drink market continues to evolve, Dhar’s leadership will be instrumental in navigating the challenges and capitalising on new opportunities. Red Bull India’s stakeholders and consumers can look forward to an exciting phase under Dhar’s guidance.
