Sofy, a leading feminine hygiene brand by Unicharm, has joined forces with popular Bollywood celebrity Sara Ali Khan to redefine confidence in period management. This partnership aims to resonate with the aspirations of GenZ girls who seek comfort, worry-free periods, and a sense of empowerment in their fast-paced lives. Through a creative campaign for the Sofy Anti-Bacteria range, Sara Ali Khan inspires girls to embrace periods fearlessly.
Sofy, known for its commitment to innovation and quality in the field of hygiene products, has chosen Sara Ali Khan as its new brand ambassador. Sara, with her dynamic presence and relatable persona, perfectly embodies the spirit of modern, confident girls. The collaboration aims to empower young girls to pursue their dreams without compromising on their period experience.
The creative campaign for the Sofy Anti-Bacteria range features Sara Ali Khan in a captivating TV commercial. The commercial showcases a day in Sara’s life, highlighting her hectic routine and her ability to effortlessly balance professional commitments and personal life. Sofy’s long-hour leakage protection ensures that Sara can conquer each day without the concern of leakage, smell, or bacteria.
The TVC spotlights the unique features of the Sofy Anti-Bacteria range, which promises deep absorption and extra protection from leakage and smell. The product incorporates an innovative antibacterial sheet that ensures hygiene from bacterial infection. With +30% deep absorption power and the infusion of natural herbs, Sofy Anti-Bacteria range offers reliable protection, confidence, and comfort that modern, active girls seek during their periods.
Unicharm’s dedication to meeting the hygiene needs of girls during periods is further emphasised through this collaboration. By offering high-quality products and continuously innovating in research and technology, Sofy ensures that girls can manage their periods with confidence and comfort.
RTM Watch’s Take
The partnership between Sofy and Sara Ali Khan is a significant step towards redefining confidence in period management. By leveraging Sara’s influence and relatability, Sofy aims to inspire young girls to embrace their periods fearlessly and pursue their dreams without compromise. This collaboration not only highlights the importance of hygiene and comfort during periods but also contributes to breaking societal taboos surrounding menstruation. Sofy’s commitment to meeting the evolving needs of girls, combined with Sara Ali Khan’s endorsement, positions the brand as a trusted ally in promoting period confidence.
