Kent RO Systems, a leading water purifier manufacturer based in Noida, India, is gearing up to enter the US market. The company aims to achieve a turnover of Rs 2000 crore in the next three years through its expansion into the American market. This strategic move comes as Kent RO Systems looks to further strengthen its position as a global player in the water purifier industry.
Kent RO Systems plans to enter the US market within the next six months. In the financial year ending on March 31, 2023, Kent RO Systems reported a revenue of approximately Rs 1,200 crore, with its water purifier business contributing nearly 80% of the total revenue. Apart from water purifiers, Kent RO Systems operates in various segments, including kitchen appliances, air purifiers, vacuum cleaners, cookware, and others.
As part of its expansion plans, Kent RO Systems aims to consolidate its offering in the field of energy conservation products. The company has invested around Rs 500 crore in the past two to three years to enhance its manufacturing capacity at its existing plants in Roorkee and Noida. Kent RO Systems has signed an MOU with the Uttar Pradesh government to invest Rs 300 crore in setting up a plant at Yamuna Expressway. The company plans to manufacture five-star-rated energy-conserving BLDC (brushless DC motors) based fans at this facility.
The entry into the US market presents a significant growth opportunity for Kent RO Systems. The company aims to tap into the demand for high-quality water purifiers and leverage its expertise and reputation in the industry.
RTM Watch’s Take
Kent RO Systems’ decision to enter the US market reflects its ambition to expand its global footprint and capitalise on the growing demand for water purifiers. With its strong presence in the Indian market and a diverse product portfolio, the company is well-positioned to make a mark in the US market. By focusing on energy conservation products and investing in fan manufacturing, Kent RO Systems is demonstrating its commitment to sustainability and innovation. The projected turnover of Rs 2,000 crore in the next three years showcases the company’s confidence in its growth potential. As Kent RO Systems enters the US market, it will be interesting to see how it adapts to the local market dynamics and establishes itself as a trusted brand in the water purifier industry.
