Bollywood superstar Shah Rukh Khan has joined hands with UltraTech Cement for their latest ad campaign titled “Banega Toh Badhega India.” The campaign aims to highlight the role of infrastructure in enabling progress and development in India. It focuses on the philosophy that infrastructure plays a crucial role in India’s growth and ambition.
The campaign features personal stories of individuals who have achieved success and progress due to the enabling infrastructure. It showcases how infrastructure has empowered them to reach their personal summits and fulfil their dreams. The campaign aims to inspire and motivate viewers by highlighting the transformative power of infrastructure in shaping lives.
As the face of the campaign, Shah Rukh Khan brings his charisma and influence to convey the message of progress and development. His association with the campaign adds credibility and resonance to the narrative. Through his presence, Shah Rukh Khan reinforces the idea that infrastructure is a key driver of India’s growth and prosperity.
Infrastructure development plays a vital role in a country’s progress and economic growth. It facilitates connectivity, enhances productivity, and improves the overall quality of life. In India, infrastructure development has been a key focus area, with initiatives like the construction of roads, bridges, airports, and smart cities. These efforts aim to create a robust foundation for the nation’s development.
According to the World Bank’s Logistics Performance Index (LPI) 2020, India’s rank improved from 54th in 2018 to 44th in 2020, indicating progress in infrastructure development. The Indian government has allocated significant funds for infrastructure development, with a focus on sectors like transportation, energy, and urban development. The National Infrastructure Pipeline (NIP) aims to invest around INR 111 lakh crore ($1.5 trillion) in infrastructure projects over the next five years.
RTM Watch’s Take
RTM Watch believes that UltraTech Cement’s “Banega Toh Badhega India” campaign effectively highlights the importance of infrastructure in India’s progress. The campaign’s focus on personal stories and the transformative power of infrastructure resonates with viewers, inspiring them to believe in their own potential. Shah Rukh Khan’s association with the campaign adds star power and credibility, making it more impactful. Overall, the campaign successfully conveys the message that infrastructure is a key enabler of India’s growth and development.
