Asian Paints, one of India’s leading paint companies, has recently launched a brand film as part of its marketing campaign to promote its professional painting services. The campaign, titled “Kaam Hamara. Credit Aapka” (Our work, your credit), aims to highlight the company’s commitment to hassle-free, on-time completion of painting projects.
The brand film, conceptualised by Ogilvy India, taps into the consumer sentiment around the challenges and hassles related to painting. It promises a seamless and on-time painting experience that transforms houses into beautiful homes. The video features a playful interaction between a satisfied customer and a skilled supervisor, where the customer humorously claims credit for the exceptional and on-time work done by Beautiful Homes Painting Service.
Asian Paints’ campaign offers customers a guaranteed timeline for project completion, with a unique 20% money-back assurance if the promised timeline is not met. This assurance aims to differentiate the company in the market and build trust among consumers. By providing this credit to customers, Asian Paints aims to reinforce the outstanding job done by its brand and create a positive customer experience.
Amit Syngle, MD and CEO of Asian Paints, expressed the company’s commitment to providing a professional, hassle-free painting experience. He highlighted the company’s extensive network of dealers and service providers, which enables them to offer painting services across the length and breadth of the country.
RTM Watch’s Take
The new brand film and campaign by Asian Paints aim to resonate with homeowners who face common challenges during the painting process. The company understands the desire for beautifully painted homes and the satisfaction that comes with it. By addressing these challenges and offering a hassle-free experience, Asian Paints aims to strengthen its position as a trusted brand in the market.
