Mars Wrigley India, the chocolate and confectionery unit of Mars Incorporated in the country, has recently announced the appointment of Nikhil Rao as its Chief Marketing Officer (CMO). Based in the Gurgaon corporate office, he will report directly to Tamer Kadry, the Country General Manager of Mars Wrigley India. As CMO, Rao will be responsible for shaping and executing the company’s long-term growth plans in India, ensuring innovation in the face of evolving consumer trends and dynamic competition.
Nikhil Rao brings with him a wealth of experience in the consumer goods industry, with a career spanning nearly 25 years. Prior to joining Mars Wrigley India, he held the position of Vice President-Marketing for Mondelez Southeast Asia (SEA) at Mondelez International. Rao has worked in various global, regional, and local sales and marketing roles across renowned brands such as Cadbury, Kraft, and Mondelez.
The appointment of Nikhil Rao as CMO reflects Mars Wrigley India’s commitment to driving growth and innovation in the Indian market. With his extensive experience and knowledge, Rao is expected to play a pivotal role in shaping the company’s marketing strategies and ensuring its continued success in the face of evolving consumer preferences and competition.
RTM Watch’s Take
The appointment of Nikhil Rao as Chief Marketing Officer at Mars Wrigley India is a strategic move that aligns with the company’s growth plans and commitment to innovation. Rao’s extensive experience in the consumer goods industry, coupled with his track record of success, makes him a valuable addition to the Mars Wrigley India leadership team. With the Indian market witnessing dynamic competition and evolving consumer trends, Rao’s expertise will be instrumental in driving Mars Wrigley India’s marketing strategies and ensuring the company’s continued success. His appointment reflects Mars Wrigley India’s dedication to delivering exceptional experiences to its customers and consumers, while also shaping the long-term growth trajectory of the business.
