Ayouthveda, the Ayurveda-inspired skincare brand, has recently announced the appointment of Genelia Deshmukh as its brand ambassador for their face care range. This collaboration aims to promote Ayouthveda’s products and highlight the brand’s commitment to merging traditional Ayurvedic wisdom with modern skincare needs. The brand’s decision to collaborate with Genelia is based on her popularity and her alignment with Ayouthveda’s philosophy of providing effective and innovative Ayurvedic solutions.
The collaboration between Ayouthveda and Genelia Deshmukh is showcased in the brand’s new campaign, #ExpertKiSunoExperimentMatKaro. This campaign emphasises the importance of listening to experts and experimenting with Ayurvedic skincare products. It features Genelia discussing her facewash issues with Dr. Sanchit Sharma, an expert scientist, and exploring Ayouthveda’s Sparkling Gold Face Wash.
Founded in 2020, Ayouthveda has rapidly gained prominence in the skincare industry. The brand has maintained a steady growth rate of 20-25% year on year in the domestic market over the last three years. With its presence in General Trade, Modern Trade, leading E-Commerce sites, and Exclusive Business Outlets, Ayouthveda has become a household name in the realm of Ayurvedic skincare.
In addition to its success in the Indian market, Ayouthveda has expanded its operations to 38 countries, gaining acceptance in global markets, including Europe. The brand’s safe and effective product range carries the trust of 40 years of AIMIL Pharmaceuticals India Ltd, the parent company of Ayouthveda.
Ayouthveda’s integrated campaign featuring Genelia Deshmukh as the brand ambassador will be promoted across various platforms, including television, digital media, out-of-home advertising, influencer engagement, offline displays, and OTT platforms. Genelia will not only be the face of the campaign but will also feature on Ayouthveda Skincare product packaging, adding a personal touch to the brand’s visual identity.
RTM Watch’s Take
Ayouthveda’s decision to rope in Genelia Deshmukh as their brand ambassador for their face care range is a strategic move to enhance the brand’s visibility and connect with a wider audience. Genelia’s popularity and relatability make her an ideal choice to represent Ayouthveda’s commitment to providing effective and innovative Ayurvedic skincare solutions.
