ID Fresh Food, a leading ready-to-cook packaged food company, has recently announced the appointment of Rajat Diwaker as the India CEO and the transition of PC Mustafa to the role of Global CEO. Diwaker, an industry veteran with over two decades of experience in the FMCG industry, has been appointed as the India CEO of ID Fresh Food. In his previous role, he served as the Managing Director of Marico Bangladesh and has a proven track record of driving growth and innovation in the industry. His extensive experience and leadership skills make him a valuable addition to the ID Fresh Food team.
PC Mustafa, who led ID Fresh Food for nearly two decades, has transitioned to the role of Global CEO while continuing to serve as the Chairman of the Board of Directors. In his new position, Mustafa will be responsible for global expansions, building food-tech capabilities, strategic acquisitions, inspiring organisational culture, and driving ID Fresh Food’s innovations for the global market. Mustafa’s visionary leadership has been instrumental in the company’s success, and his continued involvement will ensure a seamless transition and sustained growth.
As part of its growth strategy, ID Fresh Food plans to appoint dedicated Business Heads and CEOs for each international market, with the process of hiring a US CEO already underway. Currently, over a third of the company’s revenues come from outside India, and it aims to enter new markets such as Singapore and Australia while expanding its footprint in existing markets. This expansion will enable ID Fresh Food to cater to the growing demand for fresh and healthy food globally.
ID Fresh Food’s announcement comes at a time when the consumer demand for fresh, healthy foods and opportunities for growth in international markets have reached unprecedented levels . The company also plans to roll out an IPO over the next three to four years to leverage this growth. With a strong leadership team in place and a focus on innovation and market expansion, ID Fresh Food is well-positioned for a bright future.
RTM Watch’s Take
ID Fresh Food’s decision to appoint Rajat Diwaker as the India CEO and transition PC Mustafa to the Global CEO role reflects the company’s commitment to strengthening its leadership team and driving global growth. With Diwaker’s industry expertise and Mustafa’s strategic vision, ID Fresh Food is poised to scale new heights and expand its presence in international markets. The company’s focus on innovation, market expansion, and its plans for an IPO demonstrate its determination to capitalise on the growing demand for fresh and healthy food globally.
