7UP, a popular beverage brand, has recently announced Bollywood actor Ranbir Kapoor as its new brand ambassador in India. This collaboration aims to bring together the refreshing spirit of 7UP and the charismatic charm of Kapoor, creating a perfect synergy that is set to unfold in the summer of 2024.
Kapoor, along with 7UP, will be seen further elevating the brand’s new ‘Super Duper Refresher’ positioning in India. This collaboration is aimed at deepening brand love and connection, setting the stage for a super-duper refreshing summer with 7UP in India. Ranbir Kapoor joins Rashmika Mandanna and Anirudh Ravichander in the star-studded line-up of 7UP’s ambassadors in India.
Shailja Joshi, the category lead for cola and flavours at PepsiCo India, expressed her excitement about the collaboration. She mentioned that 7UP has long been a driving force of refreshment in India, enchanting consumers with its quirky narratives and iconic TV commercials. The ‘Super Duper Refresher’ positioning, introduced earlier this year, has resonated with consumers nationwide, uplifting spirits and setting a new standard for refreshing experiences. Joshi believes that Kapoor’s magnetic charm and widespread appeal perfectly align with the ethos of 7UP, and they are looking forward to creating magic on-screen together in the upcoming summer season.
RTM Watch’s Take
7UP’s decision to onboard Ranbir Kapoor as their brand ambassador in India is a strategic move to enhance their brand positioning and connect with a wider audience. Kapoor’s popularity and charm make him a suitable choice to represent the refreshing and energetic qualities of 7UP. This collaboration is expected to create a buzz and generate excitement among consumers, further strengthening 7UP’s market presence in India. With Kapoor joining 7UP’s celebrity ambassadors, he brings his massive fandom with him that the brand aims to leverage for driving brand engagement.
