Plum Goodness Diversifies Product Line, Discontinues Men’s Skincare, Emphasizes Sustainability
Plum Goodness has been actively expanding its product portfolio through ongoing innovation. The brand recently introduced perfumes and fragrances, eye shadow...
Jindal Steel Launches ‘The Steel of India’ Campaign, Celebrating Cultural Resilience and Diversity
Jindal Steel, one of India's leading steel manufacturers, has recently unveiled a new brand campaign titled 'The Steel of India.' This...
Retail Renaissance: How Brands and Retailers Create Synergy for Tomorrow’s Commerce
The retail landscape is in continuous flux. Slowly but surely consumer behavioural changes stemming from new expectations is pushing the generally...
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Samsung's recent achievement of surpassing Apple as the world's largest smartphone brand has significant implications for the tech industry, particularly for Google. Samsung's rise to the top of the smartphone market can be attributed to...
Plum Goodness has been actively expanding its product portfolio through ongoing innovation. The brand recently introduced perfumes and fragrances, eye shadow sticks, eye shadow palettes, sunscreens, and more shades in the Kajal Pencil category. The...
Orient Electric, a leading home appliance company, has launched a captivating television commercial (TVC) featuring former Indian cricket team captain, MS Dhoni. The TV commercial showcases a futuristic cityscape and begins with an aerial view...
German personal-care products maker Beiersdorf has raised its sales guidance for 2024 after reporting a robust first-quarter performance. The company's strong sales growth, driven by its popular Nivea cream, has prompted an upgrade in its...
Binod Chaudhary, a Nepalese billionaire who amassed his fortune through the success of his instant noodle brand, Wai Wai, has set his sights on listing his conglomerate Chaudhary Group's India food unit by 2026. This...
Infinix India, a subsidiary of Transsion-owned Infinix, is aiming to differentiate itself in the highly competitive smartphone market in India. Infinix India CEO, Anish Kapoor, emphasises the importance of clear product differentiation to stand out...
Bacardi, the renowned global alcobev maker, is making significant strides in premiumizing its portfolio in India. With a focus on delivering an enhanced consumption experience, Bacardi aims to cater to the evolving preferences of the...
Vanish, a leading laundry brand, has recently launched a campaign called "Vanish the Difference" with the aim of making uniforms uniform again. The campaign, conceptualised by Havas Worldwide India, features an ad film that emphasises...
Slice, the popular mango drink, has launched a new campaign featuring Bollywood actress Kiara Advani. The summer campaign, titled "Ras Aisa Ki Bas Na Chalega," focuses on fulfilling insatiable mango cravings. The campaign aims to...
The Indian food market is known for its intense competition, and recent statements from the owner of MTR and Eastern Condiments highlight the challenges faced by companies operating in this sector. The company noted similarities...
